Ah the dog days of summer, where there is little to talk about in the world of sports aside from MLB races heating up. Case and point why the recent chatter comparing the 2012 Olympic U.S. Men’s Basketball team to the original “Dream Team” of the 1992 Olympic summer games has made headlines.
Kobe Bryant’s quote stating they would beat the ’92 squad has me thinking one of two things; he is either getting set for his second career in stand-up comedy or he simply doesn’t care what people think. This year’s version of Mr. Los Angeles wouldn’t hold a candle to his like position of shooting guard and the ’92 version of the guy who made Chicago basketball famous. Not to mention this 2012 team has no big man who could have matched up with The Admiral or Patrick Ewing of that time. Despite the comparison’s and matchup’s across both teams, you may be asking yourself what’s my point? Que the topic of compiling a digital marketing Dream Team for your brand.
We’ve discussed the silo’d approach to multi-digital agency partnerships; your SEO is headquartered in your city, your PPC agency is in the northeast, your PR and social firm are on the west coast, etc. These strategies not living under the same roof can undoubtedly be damaging to your margins and more importantly the bottom line. So let’s take that discussion one step further and envision not only all of your digital media strategies being managed by the same agency partner, but managed by a collective super group of planners and service heads not only working with aligned goals and KPI’s, but whose data sets and industry best practices leads to campaign performance re-optimizations that push those metrics to new heights. A digital Dream Team if you will.
We’ve seen a few RFP’s come through in the last couple of months suggesting that enterprise and multi-location brands are seeing the need more than ever to collectively house their digital needs with a single partner. This makes it that much more important during The Pitch to effectively present how SEO, Social and Creative should live together for example. But more importantly, as the agency you have to be able to communicate the timing of when to open up new doors across the web to engage with existing consumers as well as acquiring new raving fans. For example, how and when to best maximize stale TV dollars with an effective video content strategy. However, the brand may find themselves in the same place of agency review within two years if they aren’t looking for a true Dream Team. A team that is assembled of best in-class industry and company wide certifications across their Account Management group.
We at Location3 take this process very seriously. As we head into the most exciting time of the year for us, fiscal planning season, we look forward to showcasing just a few of our Dream Team members in action to new prospective brand partners, and how winning gold is par for the course around here.
Enjoy the upcoming summer games from London and go U.S.A!